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Chiropractic Newspaper Advertising
Tips, tactics, and "killer" strategies to
increase your business
that the ad agencies don't want you to know about
Dear Fellow Chiropractor,
Chiropractic Newspaper Advertising was written for everyday
chiropractors just like you:
chiropractors who otherwise might never have the opportunity to learn
how easy and inexpensive it can be to do your own successful chiropractic marketing.
This is a book for people who want to avoid paying high-priced marketing firms to create
ineffective marketing campaigns, but still want to see an
increase in business, sustained patient loyalty, and renewed revenue
starting almost immediately.
Extra, Extra! Read All About It
Newspaper Marketing Is The Place To Be
Simply said: there is no other marketing
medium as powerful as the newspaper.
- 57% of adults in the U.S. read a daily newspaper
- 67% of adults read a Sunday paper.
- Newspaper readers spend almost 45 minutes per day reading
at least one paper (and over an hour on Sunday).
- There are over 1,600 daily papers in the U.S with a
circulation of nearly 58 million and over 7,000 weekly papers with a
circulation of over 50 million.
With these kind of readership numbers, it
should come as no surprise that newspapers get the
biggest share of advertising revenue in this country.
Businesses realize that they have a captive
audience with newspapers and spend big money to tempt and entice
consumers from every walk of life to buy an incredibly wide range of
products.
In fact, statistically, almost 22% of all ad dollars go to
newspapers!
But, more importantly for you, is the fact that
over 85% of that money is spent by local advertisers… people and
businesses just like you and yours who are looking to increase revenue,
profits and sales… simply by placing ads in their local papers.
At a time when newspapers have seen
unprecedented growth, it's really
never been a better time to start your newspaper marketing plan.
See What You'll Find Inside
Secrets of Newspaper Advertising for Chiropractors:
- Comprehensive explanation of the incredible benefits of
newspaper marketing. From the huge profits it offers to the power it
puts in your hands to guide the success of your business.
- Extensive review of everything you will need to start
newspaper marketing confidently. With recommendations for all
chiropractors.
- Step-by-step instructions for the total chiropractic
marketing
experience; everything from understanding the medium, managing your
campaigns, and assessing your results.
- Detailed information on how to go from novice to expert
marketer in just hours.
- Complete resource offering the insider's view on how to
make newspaper marketing work for every aspect of your chiropractic
business.
Powerful Tips, Techniques
and Strategies that will
help
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Here's a look at just a
small sampling of what you'll find within this power-packed book:
- Master the confusing jargon that is a part of every
newspaper organization – don't let their "insider language" stump you
for even one second!
- Get a jump on the competition
with 5 Tips for Setting Your Perfect Budget – learn how to maximize
your impact by economizing your budget!
- Learn how to determine what kind of ad is right for your
business, including classifieds, display, testimonial and tombstones
and Free Standing Inserts (FSI)
- Discover the industry tips and tricks
to create powerful chiropractic advertisements that appeal to
the mind and
the emotions – these are the secrets that will convert your readers
into consumers every time!
- Understand the value of testimonials and find out exactly
what you need to do to get sensational testimonials from outstanding
clients.
- Find out how to give you and your chiropractic business the exposure you want, quickly, inexpensively
and
simply with FSIs.
- Discover what 7 Keys to Chiropractic
Newspaper Advertising you
must know to get the most for your money and create the best ad
possible.
- Understand the steps necessary to plan ahead for your
success with a step-by-step tutorial on creating the perfect ad
campaign.
- Get the inside scoop on fonts, colors, graphics, and layout
to assure yourself of a high-pulling ad that brings in the business you
want at the cost you can afford.
- Discover the 10 Common Mistakes You'll
Want to Avoid when Creating Winning Chiropractic Newspaper Ads!
- And, much, much more.
Click here to purchase your copy of
Chiropractic Newspaper Advertising
This Really Is Marketing At Its
Very Best…
And, It's So Simple… Anybody Can Do It!
See why chiropractic newspaper marketing is
your solution
for your chiropractic
marketing needs:
- No other advertising vehicle has the reach of newspapers. More people read newspapers than watch TV!
- No other advertising vehicle delivers such a high-quality audience… higher education AND higher
income.
- No other advertising vehicle gives you such flexibility for targeting consumers
via a wide range of demographics, including location.
- No other advertising vehicle provides the same capability
for "immediate messages" created and delivered in days, not weeks.
- No other advertising vehicle appeals to adults more for
information on a variety of products and services, from clothing to
banking to finding fun entertainment on the weekends.
- No other advertising vehicle has established itself as the
go-to choice for shoppers who want to search through local
advertisements…
not even the Internet!
Chiropractic Newspaper marketing—when done
correctly—can
tap into all of these natural benefits of the medium and achieve you
the success you're searching for, quickly, effortlessly and
inexpensively.
In Chiropractic Newspaper
Advertising you'll see how simple it is to
start today.
But, Wait A Minute
Why Do I Even Need A Newspaper
Campaign?
If you're like many chiropractors, you've
already asked yourself why you would need a chiropractic marketing
campaign with newspaper ads in the first place: "What would I really
use it to do?"
This is a great question.
Since they are so inexpensive and easy to
produce, chiropractic newspaper ads can be used effectively for
countless
applications within your chiropractic office. Here are just a handful
of uses:
- Target new patients
- Announce holiday or seasonal specials
- Introduce new products or services
- Offer discounts, coupons or time-sensitive offers
- Announce your new website, easy payment plans or common
needs for your services
- Educate residents in your service area as to what services
your office offers
As you can see, even with this short list of
uses, the value of newspaper marketing can't be denied and everything
you need to get started can be found in my new book Chiropractic
Newspaper Advertising…
I'm
so sure that you'll be totally satisfied with Secrets
of Newspaper Advertising for Chiropractors that I've offered a 100% money-back guarantee to ensure your
total satisfaction with the book. With this kind of no-risk offer, I
want you to check out the book firsthand and see for yourself how
packed with tips, tricks, and vital information it is. Click
here to purchase your copy today
This book offers a systematic
approach to chiropractic newspaper marketing. Covering a
comprehensive
variety of techniques and tactics, you can incorporate as much or as
little as you want from each section.
You can try each technique individually, pick
a few to concentrate on or use each from beginning to end for a full chiropractic newspaper marketing assault.
The key to any successful newspaper marketing
campaign, however, is not how much you use… it is in making the
chiropractic marketing campaign truly yours.
That's right; to get the most bang for your
buck and to make sure that you reach the customers and clientele that
you want to hear your message, you'll need to make sure that your
chiropractic marketing program reflects you, your business, your
mission, and your
desired outcome.
When it comes to chiropractic marketing, there are no "cookie-cutter" answers.
You will find that some solutions simply don't apply to you and your
specialty. In other situations, you will realize that your market
demographic won't respond to a particular tactic as-is
and you'll need to tweak, revise and update it so it is applicable.
Chiropractic Newspaper
Advertising gives you the tools you need to create
your very own customized chiropractic marketing
program that is guaranteed to bring in the patients and allow
for the kind of growth and income you've only dreamed of previously.
It's time to stop waiting and make your dreams
a reality.
The Power of Newspaper Ads
Are Truly Incredible
But, if incredible isn't enough, see just a
few more of the amazing things you’ll learn in Secrets
of Newspaper Advertising for Chiropractors:
- Learn how to
make the most of your ad with the 6 Must-Have Elements for a Successful
Ad—these are the all-important ingredients to your marketing equation,
including the headline, call to action, the guarantee, the
benefits-rich copy, postscript and more!
- Find out how to write killer headlines
that hook the reader into your ad with the very first word!
- Get prepared with the 8-Point
Copywriting Checklist for Winners—with these 8 tips, you’ll be
able to create newspaper ad copy that doesn’t only sound good, but
it’ll have your new patients
lining up on the first day the ad is run!
- Discover how to perfectly construct copy that combines the
best of features and benefits to create a compelling ad that showcases
and highlights the best of all you have to offer.
- Discover how to create creative, appealing, and clever ads
that are sure to double, triple, and even quadruple your response.
- Learn the secrets to fine-tuning your ad marketing
copy—these tips and tactics will turn your poorly performing copy into
expertly-crafted messaging that generates big response with every
newspaper.
- Discover the secrets to testing your offer, message, and
plan BEFORE you publish it… by learning the secrets to testing, you
save yourself time, money, and—ultimately—you assure yourself that you are going to be a success
before you ever get them to the publisher!
- Understand exactly how to use your ads to generate traffic
for your chiropractic web site– let your ad get them to your site, then
let your site do your selling for you.
- Learn how to create problem-solution copy– reminding
prospects that they have the problem and you have the solution… this is
the key to getting your prospects to identify with your ads.
- Jump ahead of your competition with your 12-Point
Design Checklist—from creating sensational visual impact to all
areas of design, these tips, tricks and tactics will boost your ad to
the top!
- Find out how to place your ad perfectly every time…
location, location, location is critical and you’ll learn how to get
the best placement always.
- Learn how to avoid the most
common pitfalls of marketing and newspaper ads—don’t be victim
to these potentially devastating problems.
- And, page after page of inspiring information to get you
primed and ready to go!
You Can Do It…
Secrets of Chiropractic Newspaper
Advertising Will Help!
There is no better time to start taking your
marketing seriously—every day that passes that you don’t is another day
that you lose dozens of potential clients! My book, Chiropractic
Newspaper Advertising, gives you everything you need
to take your practice to the next level with super simple and
easy to implement custom-designed marketing strategies that are sure to
bring in the patients and the $$. What are you waiting for? Success is
within your reach!
Click
here to purchase your copy of
Chiropractic Newspaper Advertising
30-day, rock solid
money back guarantee!
Get your own
copy of "Secrets of Newspaper
Advertising for Chiropractors" and take a full 30 days to read
everything. If you change your mind and decide that you are not 100%
thrilled with the amazing amount of information in it, I absolutely
insist that you ask for a refund!
Plus, just for trying it out, you will always have free access to the
bonus reports which can help guarantee that your next marketing
campaign is a success. Keep them, with my thanks for visiting, even if
you decide not to keep "Secrets of Newspaper Advertising for
Chiropractors."
Get
started
today and…
"You’ll Also
Receive FOUR Incredible Bonus Resources!"
When you download
your copy of Chiropractic
Newspaper Advertising, you’ll also get 4 amazing
bonus resources immediately.
- Headlines That
Sell
When it
comes to headlines for your newspaper ads, there is no room for error.
Headlines can make or break your newspaper ad…
So, in Headlines That Sell bonus resource, you’ll get your fill of 8
well-performing headlines for you to get can’t-be-beat ideas for your
own campaign.
These are proven, time-tested headline types to help you know just what
it takes to capture the attention of your recipient and make it
impossible for her to put your card down.
- Irresistible
Openings
Once a
headline has grabbed a consumer's attention by announcing "This is
what's in it for them," you can keep the ball rolling (and the consumer
reading) with powerful opening phrases that make it almost impossible
for the consumer to put your ad down.
In this Bonus resource, you’ll learn the keys to writing winning
openings that can’t be beat.
Each sample opening takes advantage of one of four consumer "hot
buttons" and shows you exactly what you need to do to keep the
attention where you want it to be: On your ad!
- Sure-Fire Ways
to State Your Guarantee
All
consumers share a single desire: satisfaction with their purchase. They
also share a single fear: that they'll be taken advantage of.
Fan the flames of desire and throw a bucket of ice water on fear with
guarantees that clearly demonstrate that you stand behind your product.
Take away the risk of disappointment and watch your sales go through
the roof!
This comprehensive list of big and little things will help you state
your guarantee in ways that appeal deeply with your prospects—they’ll
feel so confident in you and your services, they’ll be tripping over
themselves as they race to your office!
- How to Increase
Your Response Rate
There is
only one way to increase the effectiveness of your newspaper
advertising. You have to measure the response rate, and test variations
of the ad to improve on that response rate. In this Bonus, you’ll learn
exactly what you need to do to begin increasing the response rates to
your newspaper ads.
In one test, some smart marketing pros discovered that just by changing
the headline in the ad they got a 500% increase in response. They
changed the headline and measured the results…and went with the clear
"winner."
That's exactly what you should do. Test different headlines, offers,
copy, themes, ad sizes, photos, illustrations, and when and where your
newspaper advertising runs. Measure the results. It’s worth the work.
The
benefits from these 4 Incredible Bonuses alone are worth their
weight in gold and they’re FREE for you when you choose to get the best
chiropractic marketing newspaper ad guide available today.
Download your own
copy today!
"Yes!
Dr. Cordima, please send me my copy of the Chiropractic Newspaper
Advertising ebook so that I can take advantage
of these marketing secrets for my own success! "
Special Price
Alert! I'm offering an introductory special discount price, for
a very limited time, to celebrate the launch of this long-awaited book.
It is normally priced at $147.00, but to celebrate the publishing
launch, I'm giving a very special discount for a very limited time. But
it at over %30 off
the regular price, it's only $47
Best of all, you'll
receive it minutes after
your order! This is an eBook, not a bound book that would take weeks to
arrive. Right after you order, you'll be able to download your copy
right away and read it right on your computer screen. No shipping
charges, no waiting, no "lost in the mail" delays!
In fact, because
you’re sure to get want read
and re-read certain sections as you are using them in your daily
marketing, you’ll love this feature because you can simply print out
whichever sections you want, whenever you want, forever.
Listen, I wrote the Chiropractic Newspaper Advertising for you. I
shared
from my vast knowledge of the chiropractic and
marketing worlds. It’s filled from end to end with the knowledge
I’ve gained in my personal practice over the past 20 years. And, it’s
filled with the knowledge of experienced marketers and
successful chiropractors all over the country who have contributed to
my lifetime of learning.
It's a collection of
the most valuable
information and resources on how to market your business like a pro…
simply by using newspaper ads! I’m sure you’ll find it extremely
useful.
Best Wishes and
Happy Marketing!
P.S. In a few
minutes, you can begin learning
the secrets to Chiropractic Marketing
that even the most experienced
marketing consultants don’t know. With hundreds of hands-on tips
and
techniques and page after power-packed page of ideas and information,
you’ll have the inside scoop on how to take your chiropractic marketing
program from
zero to 60 (and big profits) instantly! This might
be the best decision you’ve ever made for your success since you
started practicing!
P.P.S. You will not
find this collection of
information anywhere else! It is very special, and has been carefully
written and reviewed to make sure it fits your every need. I personally
guarantee you'll find this book ultra-valuable. And if you don't
absolutely love it, I will refund you your money with no questions
asked.
Chiropractic Continuing Education -
Chiropractic Marketing
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